“Gravity”
from the album Out of Nothing
2005
iTunes

Whatever happens, nothing is going to get Embrace down. Just as anger is a form of energy — Johnny Lydon’s words, not mine — so is optimism. With Embrace, energy takes the form of radiant sonic solar power and fuels the soaring, orchestral anthems of Out of Nothing, the latest from the most positive force in Brit-pop today. “Watch me rise up and leave/ All the ashes you made out of me,” sings Danny McNamara in “Ashes,” and in light of the recent suicide bombings in London, it seems like a sweeping chorus that could galvanize a grieving nation; it’s that powerful and triumphant.

It’s also been done before. Should I go down the list? Obviously, there’s Coldplay, the band that started this Brit-pop trend toward emotional, piano-based epics. Behind them, coming off the assembly line, you’ve got your Keane, your Mercury, your Travis, your Elbow, your Starsailor, your Ed Harcourt… you get the idea. You can trace the lineage all the way back to Radiohead, then to the Verve and U2 (especially in their early years). But unlike Bono and the Edge, Embrace and its Brit-pop brethren have discovered strings and they’re not afraid to use them.

On Out of Nothing, Embrace even get a little help from The London Session Orchestra — as if they needed a bigger, more arena-friendly sound. God help me, I’ve fallen for it. As predictable as their loud-soft dynamics are, as sickeningly melodramatic as the strings become and as slavishly the band emulates their heroes, Embrace still sweeps me off my feet. It’s the ringing guitars and crashing piano waves of “Keeping” that get to me; it’s that darkest-before-the-dawn attitude of “Ashes” and the hopeless romanticism of the aching, crescendo-seeking ballad “Gravity” — written by a friend of the band, Coldplay’s Chris Martin — that sends me reeling. And even when Embrace cheats and copies their homework off that same friend (as they do in the decidedly “Yellow”-like “Looking As You Are”), you want to chastise them, but you can’t. You just take your significant other’s face in your hands and serenade them.

What’s most exasperating about Embrace is that they tend to stick to tried-and-true arrangements that go only in one direction: up and up, like a host of vividly colored helium balloons escaping from a child’s hand. Formulaic to a fault, every song keeps rising until it exhausts itself, as if it’s a rocket flown by astronauts who realize the ship is losing fuel, but the crew has gone too far and can’t turn around.

Exploding like fireworks against a night sky, Out of Nothing sees Embrace on the rebound (a fact evidenced by the cover, which shows the quintet in a show-of-solidarity huddle). A few years ago, a record label merger left them stuck on the other side of the Atlantic Ocean without a home in the States. Now, thanks to Lava, Embrace is landing on our shores with the latest British Invasion. No, Embrace isn’t bigger than Jesus, but when you hear the heraldic guitars and the canyon-sized harmonics of Out of Nothing, you start to wonder if maybe He is thinking about a comeback.

With Embrace, it’s like there is a fissure growing ever wider in the ozone that keeps spreading open until it bursts, and The Polyphonic Spree, in all their robed glory, come spilling out. That moment of orgasmic release comes in the chorus of “Someday,” as McNamara and his backing choir let it all hang out, belting out life-affirming platitudes like “A light is going to shine,” and “You will feel the way I feel someday.”

Maybe we will feel that way, or maybe we’ll get sick of being with such a one-trick pony. If only Embrace gave us more of the spacey, Mercury Rev-style psychedelia of “Near Life” (sans McNamara’s poorly mumbled vocals), it’d be easier to forgive their lack of imagination. Still, Out of Nothing is an enormous mural of angelic melodies, and most of the time, McNamara’s rich tenor is simply stunning. Out of Nothing sails on celestial seas and rides out dual guitar asteroid showers to touch Heaven. If the band stays the course, they will succumb to storms of criticism, but if they are willing to experiment, we could be talking about the next Radiohead. Yeah, I know; you’ve heard that one before.

~ Peter Lindblad, lostatsea.net

 

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Founded in Madison, WI in 2005, Jonk Music is a daily source for new music.