Standing among a handful of electronic albums that exceeded my expectations in 2012, Flume’s debut self-titled LP features 15 tracks that not only work as a cohesive record enjoyable from start to finish, but also as a collection of tracks that dare to break the mold of contemporary electronic music. Ignoring the standard intro, verse, breakdown, drop formula that has become somewhat of a limiting factor for much of the more club-oriented music surfacing recently, Flume allows these tracks to develop more organically, giving them a distinctly unique feel comparatively.
“Holdin On” is certainly one of the standout tracks that has garnered global attention over the past few months. Following the unique downtempo rhythm he has crafted into a personal genre of sorts, it combines an ultra-catchy Otis Redding vocal sample with classic drum breaks and piercing synth melodies that, in conjunction, form Flume’s signature sound. His outstanding abilities as a producer also shine through on this track with a tasteful application of effects and a fresh palate of electronic instrumentation that doesn’t simply recycle the popular sounds and melodies of his contemporaries.
Departing slightly from his fistful of remixes and originals that floated around the web prior to his album’s release, this track among others definitely gravitates toward a more hip-hop mentality while still retaining the soulful vibe that seems to make his music so universally enchanting. Flume’s rise to prominence is particularly interesting because of his relatively sudden leap into the spotlight. Going from an amatuer hobbyist producer to an internationally-known name in such a short period of time is truly representative of the wonders of internet exposure and the implications it has on those who are truly talented enough to warrant the success they deserve.