In no place other than Edmonton, Canada, Corin Roddick of GOBBLE GOBBLE started Purity Ring as a project to inject his budding creativity amassed from drum experience into pop music. Taking the percussion into a digital specialty, a futuristic sound streams through his output. Meanwhile, Megan James addresses vocals in a similar manner. Pitched down to contrive abnormality, what is spooky and odd actually feels crystal clear and stimulating. Together the duo ignites music magic.
Not quite Daft Punk, but Purity Ring’s futuristic drum line sketches a fluorescent tone similar to the colors of Tron racing. Swaying away from traditional electronic with a novel vocal integration, Purity Ring presents “Obedear.” The sky is reeled in with a rope, leveling the exosphere horizontal with hairlines. Look down and examine your Tecnica Moon Boots. Look up and notice the only two things in your range of visibility: the moon and red dwarf star, Proxima Centauri (the sun has imploded).
Second 0:18 hits. As Noise Fields so perfectly describes in their Swedish music blog, “Tomheten som ekar så klart i introt till Purity Rings första singel Obedear från kommande albumet Shrines som beräknas komma i slutet av juli inger inte bara hopp utan känns också otroligt fräscht.” Moderately paraphrased in English: the introduction of Megan James’ icy voice not only instills hope, but it also sends a wave of freshness.
Fresh, stimulating, new – a few instant feelings you’ll get from “Obedear.” The purity comes from careful sound manipulation; beats are sharp and unpolluted by wasteful noise. Experience elation. Experiment with experimentation.