girl in red, the project of Norwegian artist Marie Ulven, returned in 2024 with her second album, I’M DOING IT AGAIN BABY!. This release followed a period of reflection after the whirlwind surrounding her 2021 debut, if i could make it go quiet. That album’s success brought both opportunities and pressures, prompting Ulven to prioritize her well-being. Opening track “I’m Back” served as a powerful reintroduction, not just a return but a declaration of self-possession. Ulven directly addressed her absence, acknowledging the need for a break to focus on her mental and physical health. The song quietly affirmed life and self-improvement, marking a shift from the anxieties of her earlier work. “I’m Back” wasn’t about revisiting those struggles, but showcasing growth and a renewed sense of self, bridging the past and present for a new artistic chapter.
girl in red: “I’m Back”
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