Happiness
from the album Seventh Tree
2008
iTunes

After spending years on the dancefloor with Black Cherry and Supernature, Goldfrapp takes a breather with Seventh Tree. Allison Goldfrapp and Will Gregory slow down the beats and break out the acoustic guitars on a set of songs that suggest chilling out in a field during a hazy, watercolor summer; this is music for after the party, not after-parties.

“Clowns” opens the album with finger-picked acoustic guitar, birdsongs, and Allison’s nearly wordless vocalizing, making a statement that’s bold because it’s so gentle — the effect is like stepping out into a sunny morning after spending all night in a club. At first, it’s a shock, and then it feels great. Avoiding the glammy dance-pop of the duo’s previous two albums is a bit of a risk, since Goldfrapp could probably make endless variations on “Ooh La La” and still have plenty of fans. However, Seventh Tree isn’t so much a radical change for Goldfrapp as it is a shift in focus; even if it doesn’t sound glam, it sounds glamorous.

Sonic luxury has been the only constant in the duo’s sound, from Felt Mountain‘s darkly lavish soundscapes to Black Cherry‘s and Supernature‘s decadent dance hits, and there’s plenty of it here, too. This is not Goldfrapp Unplugged, although acoustic guitars and strings waft in and out of the album effortlessly — if anything, Seventh Tree‘s electro hippie-chic is the duo’s most polished and luxe work yet. “Little Bird”‘s psychedelic trip-hop builds to a majesty that recalls “Strawberry Fields Forever,” buoyed by layer upon layer of guitar, vocals, sparkling synths, and a massive, rolling bassline. “Caravan Girl” is some of Goldfrapp’s finest escapist pop, capturing the irresistible appeal of running away with big hooks and an even bigger Wall of Sounds backing them up. Allison uses her voice more beautifully and expressively than she has since Felt Mountain, especially on “Eat Yourself” and the Air-esque “Cologne Cerrone Houdini,” where her upper register shines.

Goldfrapp expands their emotional palette as well as their musical one on Seventh Tree, digging deeper into the vulnerable territory they explored with Supernature‘s “Number One.” On “Monster Love” and “A&E,” where Allison confesses “think I want you still, but it may be pills at work,” the duo pulls off the confessional, folktronic singer/songwriter style with more flair than their peers. “Happiness, on the other hand, offers some surprisingly cheeky irony, pondering how to find “real love” (answer: “donate all your money”) while coming across like a cheery cult anthem about trading your worldly possessions for colorful robes. With all the sounds and feelings Seventh Tree explores, it’s clear that Goldfrapp doesn’t miss the style the pair perfected on their last two albums, nor should they — this is some of their most varied, balanced, and satisfying work.

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Founded in Madison, WI in 2005, Jonk Music is a daily source for new music.

One Response

  1. Shelley

    Dude, she looks like an Olsen twin. I like Goldfrapp tho.

    Saw Bon Iver on Conan not too long ago. Sounded good.